New SingTel service lets users customise their mobile plan every month

SINGAPORE — With a wide variety of options available in smartphone plans these days, SingTel has moved to offer mobile users the ability to customise their plans every month.

It means users would be able to adjust the number of talk time minutes, text messages and the amount of data on a monthly basis.

Called Easy Mobile, there will be four tariff plans — with monthly fees ranging from S$33 to S$105 — under this postpaid mobile service to choose from: Small, Medium, Large and XLarge. Under each tariff plan, customers can increase or decrease their calls, text messages or data using units.

For instance, one unit means 50 minutes of local outgoing calls, 500 SMSes or MMSes or 0.5GB of local data usage. Customers need to have at least one unit of each, but they can increase them as desired. Customers can make changes using an online account.

Mr Yuen Kuan Moon, SingTel’s Chief Executive of Consumer Singapore, said: “The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month.”

“With Easy Mobile, customers can now tailor-fit their plans to exactly what they need, and adjust as their needs change. It puts complete control in their hands.”

At launch, Easy Mobile is available for new line subscriptions only.

Existing SingTel mobile customers will be able to renew their contracts with Easy Mobile plans in the coming months. They can receive updates on when this will be available by registering their interest at the Easy Mobile website.

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