Commuters can now use the Grab app to access more than half of Singapore’s taxi fleet, after Prime Taxi became the latest cab operator to partner with Grab on Wednesday (Oct 19).
The partnership follows similar moves by Trans-Cab and Premier Taxi over the last two months, and will enable all 1,000 Prime Taxi drivers to fulfil on-demand passenger bookings via Grab’s app.
This means Grab now has more than 40,000 drivers across its network in Singapore — including taxis and private cars for hire.
In early September, Trans-Cab was the first to strike a deal with Grab for all its 7,000 or so taxi drivers to use the latter’s ride-hailing app in exchange for preferential incentives.
Premier Taxi then announced a similar tie-up with the third party booking app on Oct 3, which brought its booking charges in line with rival taxi operators.
Prime Taxi said it selected Grab for its “local transportation expertise and experience working with taxi drivers, scalable technology platform offering drivers immediate access to a growing passenger base, and data and analytics capabilities to maximise bookings and earnings for drivers”.
“This partnership will extend Grab’s technology to Prime Taxi’s drivers, enhancing the efficiency of the fleet and allowing drivers to make better use of their time on the road so we can better serve the public,” said Mr Neo Chee Yong, deputy general manager of Prime Taxi.
Grab, on its part, said that with Prime Taxi on board, it now has an extensive set of data to better study commuters’ travel patterns and behaviour.
“Ultimately, our goal is to make the taxi industry even more competitive, better fulfil commuters’ on-demand point-to-point travel needs, and drive towards Singapore’s car-lite vision,” said Mr Melvin Vu, head of GrabTaxi Singapore.
New Prime Taxi drivers will be undergoing training to familiarise them with the Grab app, and to learn about Grab’s safety guidelines and code of conduct, said a joint press release. Grab will also provide Prime Taxi drivers with subsidised smartphones that are compatible with the app.
Among the private-hire car service providers, Grab is Uber’s fiercest competitor in South-east Asia.
In survey findings released by the Singapore Management University’s Institute of Service Excellence last month, Uber and Grab edged out ComfortDelGro — Singapore’s largest taxi operator running Comfort and CityCab taxis — in terms of customer satisfaction when it comes to booking a ride on their apps. Uber led with a score of 69.7 out of 100, followed by Grab (69) and ComfortDelGro (68).