The growing competition in the skies has prompted airlines to raise their service offerings to attract passengers.
In a latest move, SilkAir has started a wireless inflight entertainment system trial on one of its Airbus A-320 aircraft.
The system allows passengers to stream movies, TV programmes and music directly onto their personal devices while on a flight.
They can then access the content through their laptops, tablets and smartphones.
And this service will be free to customers.
SilkAir, a subsidiary of Singapore Airlines, has partnered Panasonic Avionics Corporation for the trial.