Harry Styles realised as a young teenager that girls loved his curls.
But the One Direction hottie says his iconic hairdo now really annoys him.
'It's hard because it's kind of my favourite and also my least favourite thing,' Harry, 18, tells Now's Dan Wootton.
'I really like it. But sometimes it can get in the way, especially when I'm going for a run.
'Sometimes it's a real pain.'
After two years of fame, Harry has had to get used to everyone wanting a piece of him.
'To a certain degree, you have to think about other people - but you have to look after yourself, too,' he says.
'Otherwise you'd drive yourself crazy because you can't please everyone.
'It doesn't work. There needs to be a point where you step back and do something for yourself.
'I've decided not to let other people's opinions change what I think.'