On July 26, Mandopop star Jay Chou fulfilled his promise to fans by holding his first live stream on Chinese video-sharing app Kuaishou, and boy, was it a huge success.
According to official figures from Kuaishou, a whopping 42.6 million viewers tuned into his broadcast within the first 10 minutes, and the half-an-hour event attracted a total audience of 68 million. That’s over 10 times the size of Singapore's population of Singapore, by the way.
Then again, those numbers probably shouldn’t come as a surprise. Jay’s massive popularity aside, his live stream was heavily advertised across several major cities in China in the form of massive billboards.
Jay’s star power drew in some serious dough too. Like its rival app Douyin, Kuaishou allows users to send streamers gifts in the form of virtual coins, which can be converted into real money. After just thirty minutes, the 41-year-old was revealed to have earned a whopping NT$100mil (S$4.7mil) in virtual coins.
And he really does have some very, very rich fans. The top contributor donated 7mil yuan (S$1.8mil), while those in second and third place gave 5mil yuan (S$985,000) and 3mil yuan (S$591,000) respectively.
Several of his famous friends were spotted tuning in and chipping in generous amounts to show their support as well. Chinese pianist Lang Lang gave 400,000 yuan (S$78,800), Chinese host Haman Hu gave 350,000 yuan (S$69,000), and Hongkong entertainer Wong Cho Lam gave about 200,000 yuan (S$39,400).
Jay joined Kuaishou under the nickname 'Classmate Chou' (literal translation) last month, making it his first official account on a Chinese social media platform. In his first post, he shared that if he reaches 10 million followers, he will perform magic tricks on a live broadcast. That turned out to be a modest request 'cos the number of his followers ended up exceeding 23.1 million, and so he went ahead with the stream as promised.