1. ECOncrete that has repopulated coral reefs
Concrete is the second most consumed product, after water, but it’s not exactly good for the environment. Concrete that is continuously in contact with marine life tends to harm it because of its chemical components. But the company ECOncrete offers a good solution to the problem.
They’ve created some products that are manufactured only partially with concrete that have a different and eco-friendly composition and design. When placed inside oceans, these concrete blocks allow small fish and coral to live inside their small holes, helping to repopulate the ecosystem.
2. Edible 6-pack rings for marine mammals
Saltwater Brewery is a company from Florida owned by ocean lovers who don’t want any of their products to end up contaminating the sea or harming marine animals. They were well aware that many marine species confuse plastic 6-pack rings with food and that they usually end up hurting them.
That’s why they came up with packaging that’s safe for marine animals to eat. This way they work together with their consumers to reduce plastic waste and feed animals, instead of harming them.
3. A robot that can identify and capture microplastics in the ocean
This invention was designed by Anna Du, a 6th grader that became a finalist in the Discovery Education 3M Young Scientist Challenge. Her robot is a remotely operated vehicle (RAV) that employs infrared light to detect and hunt microplastics.
It’s composed of 2 different systems, a navigation system that guides it through water, and a detection system that uses a high-resolution infrared camera to find the plastic.
4. A bin that collects garbage wherever you place it on water
The Seabin Project looks almost like a regular trash can and does exactly what a regular trash can does, it collects garbage. However, it does it in the ocean. Designers created it to absorb the pollution left around docks, ports, and marinas. The Seabin sucks in water and, in an inside bag, it catches debris, oil, plastic, fuels, and detergents, releasing clean water afterward.
The bins capture almost 2 tons of garbage per day.
5. A robotic boat that can vacuum up to 150 tons of plastic from the ocean
The SeaVax is a robotic boat that is able to absorb plastic waste from the water. It’s still a prototype, but the future system will be capable of holding up to 150 tons of plastic rubbish. It will run on solar energy and wind turbines, making it an even more perfect environmentally-friendly solution.
6. A machine that is cleaning up the colossal amount of plastic waste in the ocean
The Great Pacific Garbage Patch that lays between Hawaii and California is so huge, some call it a garbage continent. However, its days are numbered. Boyan Slat, a young Dutch scientist, spent 5 years creating The Ocean Cleanup, a massive system that will clean the oceans.
The system, which is called Wilson, consists of screens that are attached to polyethylene pipes that float while capturing every piece of plastic under the water’s surface. This giant pipe has already started working on the Great Pacific Garbage Patch and it projects that it will be able to reduce it by 50% in 5 years.
7. An ultra-thin sun shield that protects coral reefs from intense sun rays
The Great Barrier Reef, yes, Nemo’s home, is threatened by sun rays that elevate the water temperature. Warmer water increases the ocean’s acidity, which in turn bleaches the corals. But now, scientists from the University of Melbourne and the Australian Institute of Marine Science have developed a biodegradable formula to fight this.
The solution is made from calcium and can be sprayed onto the water creating a film that keeps water cool and minimizes sunlight exposure.
8. Reef cubes that are reconstructing marine habitats for animals
These cubes are artificial, eco-engineered marine habitats created by a company called ARC Marine. The cubes are made of environmentally friendly materials that mimic the features of a coral reef and provide multiple species of marine animals with food, shelter, better water quality, and more.
They’re introduced inside the ocean and placed in areas where reefs have been damaged, to reconstruct the natural ecosystem.
9. The use of in vitro fertilization to repopulate coral reefs
Australian scientists are reseeding damaged coral reefs that are located in Philippine waters and on the Great Barrier Reef by using new in vitro fertilization (IVF) methods for corals. Samples of coral larvae are taken from the ocean and reproduced by the millions in laboratories.
They are later placed on damaged reefs and secured by nets to prevent the current from taking them away. This is an innovative way to repopulate the marine area that has been affected by climate change and the El Niño phenomenon, both of which elevate water temperatures.
Bonus: Zero plastic packaging
Skipping Rocks Lab is a sustainable packaging company that has created Hoola, a packaging product that’s meant to disappear. The packages are made from Notpla, an innovative material created using seaweed and other plants that degrade in water naturally. It can even hold liquids.
The waxing of fruits
Many people are seriously concerned about the wax that fruits and vegetables are coated with, which helps to prevent their spoilage during transportation and storage. However, the U.S. Food and Drug Administration (FDA) has deemed that this coating is safe and that there is a reason for it.
Freshly picked fruits and vegetables are coated with wax anyway that is formed in a natural way, and preserves fruits from drying and softening. However, fruits are washed after they have been picked to remove dust and chemicals, so the part of their natural wax gets washed off too. Thus, waxing just restores the loss of the natural wax of fruits.
This wax, by the way, is edible, and only a couple drops of it are used for each fruit. It can’t be digested by the human body and when leaving our system it doesn’t harm our health at all. Of course, you need to wash fruits anyway to remove dirt, bacteria, and part of the wax.
The artificial ripening of bananas
When we hear that gas is used for banana ripening, our imagination can create some scary scenarios. In reality, it’s not that terrible. The point is that bananas are picked when they are still green and they are transported around the world on special reefer ships and only afterward are they placed in special gas rooms for a day.
The ripening gas consists of nitrogen (95%) and ethylene (5%). By the way, nitrogen is a part of the air we breathe, and ethylene is released by apples. You can make an analog of this scenario at home. If you’ve bought green bananas, wet them, put them in a dark plastic bag together with ripe apples and then seal them. A couple of days later, your bananas will be ripe.
Also, some people say that bananas are soaked in formaldehyde at banana plantations. In reality, they are treated with thiabendazole against rot and fungus. The amount of this substance is so small it can’t be toxic to a human. Besides, thiabendazole can be easily removed by cold water, so if you want to make sure this substance doesn’t get into your body, just wash fruits before eating them.
Deep freezing fruits and vegetables
Many people think that fruits, vegetables, and berries lose most of their vitamins and all of their healthy properties during the process of freezing. But experts from the University of California have proven that this isn’t true.
The scientists studied the concentration of 4 vitamins — С, B2, E, and A in frozen fruit and concluded that it is even higher than in fresh fruits which are kept on a store shelf or at home for some time.
The only fruits which they don’t recommend freezing are tomatoes. Even the chilling of tomatoes to anything below 53°F results in their reduced flavor quality.
Ultra-pasteurization of milk
Consumers who don’t buy UHT milk are right about one thing: this method of processing kills almost all vitamins in milk. However, you should remember that milk contains more than just vitamins. It also contains proteins, fats, and carbs, and UHT milk still has them.
In general, the contents of pasteurized milk and UHT milk are identical except for the vitamins. If a person has a well-balanced diet, they get all the necessary vitamins from other foods, while UHT milk couldn’t put your health at risk if it was stored incorrectly.
Heating of buckwheat
Green buckwheat is currently trendy in the food industry and there is a reason for that. Regular (brown) buckwheat is heated during production, so the amount of nutrients in it is lower than in green buckwheat. However, the difference is insignificant.
On top of that, the majority of vitamins and microelements like B vitamins, iodine, iron, potassium, manganese, and phosphorus that buckwheat is so rich with, can’t be destroyed by heating. The majority of these elements remain intact even after cooking. Perhaps, green buckwheat will have more vitamins if it’s cooked by being soaked in cold water, but the difference will still be really small.
Many fruits and the majority of dried fruits are sulfited, meaning they are treated with sulfur dioxide (this preserving agent is usually called E220 on a product label). This substance helps fruits to keep their natural color and be resistant to blast. People are usually suspicious to such products, and in most cases their concerns are groundless.
If food processing is conducted in line with established requirements, there is nothing bad about it. Sulfur-containing compounds have been used in the food industry for a very long time, and the risks from eating them are no higher than the risks from eating foods affected by putrefying bacteria and vermin.
Bonus: Deep-fried foods
Everyone knows that deep fried foods are harmful to your health. But there is one exception. The latest studies published in Food Chemistry magazine showed that some foods can, on the contrary, benefit from this method of cooking.
For example, deep frying vegetables like potatoes, tomatoes, eggplant, and pumpkin will increase the phenolics and the antioxidant capacity in them, which reduce the risks of many diseases. The only condition is that you should use extra virgin olive oil.
Long story short, it’s not as scary as we might think. The government regulations in the food industry are usually very strict, so that we are eating and buying the most fresh, delicious, and safe foods. At the same time, some foods even benefit from the processing, like a longer storage time (UHT milk and frozen fruits and vegetables) or a shorter cooking time (brown buckwheat).
1. Price tags
In 1873, Frank Woolworth, who had just finished 2 study terms at a business college, started to work as a shop assistant. He was very shy and would stutter, freezing with fear every time customers turned to him. The owner of the shop, Mr. Moore, wanted to turn Frank into a clever businessman and once said that he was going to be absent for the whole day, so, he’d have to leave the young man alone to assume all the duties of a seller. Moreover, Frank was responsible for the store’s daily revenue, otherwise, Mister Moore would fire him.
He started to shiver at the thought that he would have to communicate with customers all day long. That’s when Frank got enlightened with an ingenious idea — he decided to attach a piece of paper with the price to every item so that the visitors of the shop wouldn’t disturb him as much. He spent the entire prior night placing cards with prices on the items, while stale goods received a tag saying, “All for 5 cents.”
Much to his surprise, the buyers liked this idea — there were a lot of shy people among them too. While the stale goods sold out within a couple of hours. Frank managed to earn a 6-day store revenue in just one day. Having come back, the shop owner was shocked and started to use price tags on a regular basis. He also offered Frank the opportunity to open his own store and even lent him $300.
Soon after, Frank opened one “Five-and-Dime” store, later he opened another one — and things were going great. The money started rolling in. Woolworth then came up with an idea to decorate his shops with Christmas decorations so that buyers were in a festive mood while shopping and would spend more money. His idea succeeded again — people liked it, and other shops started to use this idea too.
Over several decades, Woolworth became so rich that he managed to build the world’s highest skyscraper of that time in New-York — a 55-story building called the Woolworth Building. The creator of price tags died in 1919, at the age of 66, from a gallbladder disease.
2. The Slinky
Richard Thompson James had been showing off his creative skills since childhood when he would create toys for himself. When he grew up, he got a degree in naval engineering and got a job as an office worker at the “William Cramp & Sons” shipyard in Philadelphia where he would invent equipment for submarines and battleships.
Once on a hot day in 1943, he was developing a system for the suspension and stabilization of sensitive shipboard instruments aboard vessels. Then, one moment, James made a clumsy turn and dropped a box with spare parts off the top shelf. When Richard bent down to collect the scattered parts, he saw a tension spring that was awkwardly “walking” down the table and stacks of books and stopped on the ground.
The “walking” spring impressed the engineer and he repeated the same trick with the spring at home on his own stairs. In the next few months, he studied the elastic coefficients of different types of wire until he found the optimal combination. That’s when the first “walking” spring that could easily go down the stairs was born.
James borrowed $500, opened his own company, and produced first 400 toys packed in ordinary parchment paper. However, toy shop owners were not interested in his ordinary looking spiral bent wire. After much persuasion, James managed to display his Slinky springs in one of the shops. But they would lie untouched on the store shelves for weeks. After some time, the owner decided to grab life by the horns — he went to the shop and started to demonstrate the way his invention worked. As unbelievable as it might sound, he managed to sell all 400 Slinkys within 1.5 hours for $1 each and he sold more than 20,000 toys within the next several weeks. The Slinky spring toy became a national phenomenon.
James improved the production of springs, speeding it up many times, and sold more than 100 million toys for $1 each over the next 2 years. His company made a huge profit. However, at the same time, the inventor was gradually becoming more and more socially isolated. He wasn’t interested in money anymore. He also stopped taking part in raising his 6 kids and started to cheat on his wife. When she found out, he began to spend more time in the confessional at church. Later it turned out that he was secretly giving almost all of his earned income to evangelical religious groups. Eventually, in February 1960, James left for the wilderness in Bolivia without any explanation, and he joined a sect and severed all ties with the outside world.
Moreover, he left his family and company with million-dollar debts. His wife, Betty, had to choose between closing the company or becoming its leader. She chose the latter, plunged into business, and managed to be even more successful than her husband. By the way, it’s thanks to her that the Toy Story cartoon included the Slinky dog. After the release of the cartoon, the sales of Slinkys doubled. Today the Slinky spring toy is one of the most popular toys in the world.
The owner of Slinky died somewhere in Bolivia in 1974, at the age of 56.
3. Victoria’s Secret lingerie
In the late 1960s, Roy Raymond, a Stanford graduate, decided to buy a present for his wife and went to a shop looking for a set of beautiful lingerie. But all he saw in the shop were terry cloth robes and ugly floral print pajamas, while the shop assistants had been trained to serve only women and were not able to help him select the desired lingerie. The whole experience made him uneasy and he ended up leaving the shop without making a purchase.
After this experience, Roy decided to open his own lingerie shop where male buyers would feel comfortable. Over the next 8 years, Raymond studied the lingerie market and decided to focus on lace products and push-up bras. In 1977, he borrowed $40,000 from his parents and the same amount from other relatives and opened his first shop, called Victoria’s Secret. He earned $500,000 in the first year.
Raymond started to sell products with the help of catalogs and making a real revolution in the approach to lingerie sales. In 1982, his 6 shops brought him $6 million in revenue. Despite these figures, Roy had some financial difficulties and he decided to sell his company to Leslie Wexner, the creator of The Limited retail stores’ chain, for $1 million. Wexner instantly reoriented Victoria’s Secret and focused it on a female audience that could choose affordable luxury lingerie by themselves. It was he who later made this brand one of the leading brands on the market.
In 1984, Raymond founded a kids’ store called, “My Child’s Destiny” that went bankrupt 2 years later. After several more unsuccessful business start-ups, Raymond committed suicide in August 1993 by jumping off the Golden Gate Bridge.
4. Sliced bread
In 1912, an American man of German origin, Otto Rohwedder, owned 3 jewelry shops. However, it wasn’t gold and diamonds that he was interested in, but the tools and mechanisms that he was constructing in his free time. Once, Rohwedder heard housewives complaining about how much time it takes for them to slice bread, especially in the mornings when they had to cook breakfast for the whole family. Additionally, the process of slicing wasn’t a safe activity. Otto got inspired and he decided to create a machine for bakeries that would slice bread.
He got so inspired by this idea that he decided to sell all his shops in 1916 and started to develop the first prototype of the invention with the money he made. He made hundreds of sketches, made his first machine that would cut bread and put slices together with a metal knitting needle. However, one year later the warehouse that the inventor was working in caught on fire and everything got destroyed — from the prototype to the blueprints.
Otto didn’t give up. In order to continue to feed his family and raise money for further developments, the engineer worked as a securities agent for 10 years. In 1927, he designed the first machine that was technically better than the burned prototype — the new machine not only sliced, but also wrapped bread. However, when it came to selling the device to bakeries, Rohwedder was laughed at because no one believed in his idea for selling sliced bread.
That’s when Otto offered to use his device at his friend’s bakery. This bakery, named the Frank Bench Bakery, was almost bankrupt at that moment. So, since he had nothing to lose, he agreed and the massive machine was installed in his shop.
5. Masking tape
In the 1920s, the 3M company was producing sandpaper that wasn’t always good quality. At this time, a 22-year-old engineer named Richard Drew had the lowest paid job. His main work was to test various types of grains for sandpaper. 2 years later, Richard got a small promotion — he was now being sent to local car repair shops to sell the products manufactured by the company.
It’s worth noting here — at that time, painting cars 2 different colors was very popular. But for car painting specialists, this process was extremely difficult — they used self-made glues, newspapers, and surgical tape. When removing the surgical tape, it would often pull off the fresh paint and the painting masters had to restart the process all over again. That’s why they needed the sandpaper.
Drew visited one of these car repair shops right at the moment car painting masters were boiling over another unsuccessful paint job. Of course, they reacted to this young fellow without any enthusiasm and refused to listen to him. However, at that moment, Drew had an idea, and he thought that it would be great to invent a sticky tape that wouldn’t leave any visible trace after its removal.
iRchard didn’t have any knowledge in the field of creating sticky tape at that time. But he started to conduct experiments using vegetable oils, flaxseed, resin, glycerin, and other ingredients. Drew almost stopped working altogether and was almost about to be fired when, finally, after 2 years of trials, he found an ideal formula and created a paper that would easily stick to the surface and unstick without any trace.
Initially, his boss didn’t appreciate the invention. But when the tape gained popularity among auto repair masters, he decided to open a laboratory for experiments. While working there, Drew created a transparent sticky tape made of cellophane in under a year. Years later, this product made the 3M company billions of dollars.
1. You use wipes to remove makeup every day.
Is there anything more convenient? You wipe makeup off and forget about it. But you can’t use wipes all the time: they don’t cleanse the skin well enough. More than that, they’re made of a rough material that causes irritation and dries and stretches the skin. You should only use them when you don’t have access to water and a good cleanser. But for everyday care, you should use special foaming cleansers and gels.
2. You think that serums can be used on their own.
Serums should be applied before using a moisturizing cream. And it’s better to do it in the evening, especially if the serum contains retinol. This will allow the skin to fully absorb the necessary nutrients. A face mask will make it even more effective. In the summer, retinol-rich products can only be used together with sunscreen because they make the skin too sensitive to sunlight which can provoke sunburns.
3. You use dry sponges after putting foundation on.
Most sponges, especially popular beauty blenders, need to be wet. When they are dry, they “eat” too much of the beauty product and don’t spread it evenly.
4. You don’t know the difference between concealer and corrector.
Many of us confuse these 2 beauty products, so let’s make it clear: a concealer should only be used in the area near the eyes, and a corrector is used to hide defects of the skin on the face. There are little nuances you should know when using either of them. When using a concealer, you should moisturize the skin in advance. A corrector should be applied with massaging movements — this way it will look more natural on the face.
5. You use gels and foaming cleansers only to wash off makeup.
Cleansers are much more useful if they’re not only used for removing makeup in the evening but also in the morning. This way, you can remove the sebum, the dead skin cells, and all the dirt and sweat that are on your skin at night. Also, it’s best if you give up on using scrubs and use cleansers with acids because aggressive cleansing is not necessarily better than no cleanser at all.
6. You keep a mask on overnight or remove it only after it dries completely.
Every type of facial mask should be used according to the directions. Don’t leave the mask on your face overnight unless the manufacturer says so — this can lead to serious skin problems. Fabric face masks should be removed before they dry: if you don’t do this, the mask will start to suck the moisture from the skin which makes the skin drier. The same goes for clay face maks — they should be applied in a thick layer in order for the moisture to evaporate slower. Remove them while they are still sticky.
7. You rub the face with lotion that contains alcohol.
Different face lotions have different effects. Of course, their ingredients are different depending on the function of the product. However, most lotions contain alcohol and if you use them often enough, the skin starts to produce even more sebum as a response to aggressive chemicals. Also, lotions should not be applied to the entire face, but instead, specific areas.
8. You don’t wash off micellar water.
Micellar water is a lot like lotion, the only difference being that it doesn’t contain alcohol. It contains other active ingredients (micelles) and all the dirt they collect will remain on the face unless you wash it with water. Long-term contact of micellar water with the skin will make the water work like soap. This will lead to irritation.
1. Melt stubborn fat with ginger.
Ginger has been known for its beneficial properties for the skin: it tones it, improves its elasticity, and increases blood circulation. All these things can help you to get rid of stubborn fat thanks to these ginger wraps.
2. Soften your skin with coconut oil.
Coconut oil works really well for softening and smoothing the skin because of its moisturizing and hydrating characteristics. If you want to nourish your skin, try this body wrap.
3. Mask cellulite with apple cider vinegar.
Apple cider vinegar has multiple vitamins and minerals and other goodies. This mixture is great for increasing blood circulation and works great when it comes to dealing with cellulite and stubborn fat.
Please note: This recipe may not be suitable for sensitive skin!
4. Detox and tone your skin with dead sea salt.
Dead sea salt tones, firms, and tightens the problem area. This recipe is great for detoxing and toning and helps to fight cellulite. Of course, you cannot expect a miracle, as cellulite is a very hard thing to get rid of, but using it in addition to a balanced diet and regular exercise will speed up results.
5. Get baby-like skin with honey and aloe vera.
Honey brings lots of nutrition to the skin and aloe vera is great for moisturizing, so the mixture of the 2 together will do a wonderful job to hydrate your skin and fill it with all sorts of nourishing components.
6. Hydrate and nourish your skin with cocoa, banana, and honey.
All these ingredients do wonders for the skin, especially when used as a body wrap. Cocoa is full of antioxidants and is also good at hydrating the skin. Bananas have vitamins A and E, and honey has excellent moisturizing and soothing characteristics.
7. Sculpt your body with clay.
This recipe is very effective for detoxing and as a result, makes you appear slimmer. Of course, it would be unfair to promise you a miracle since clay wraps can’t burn fat. Remember that it only removes excess water and has a short-term effect, but it’s good to keep handy for special occasions.
8. Make stretch marks less visible with Vaporub.
Vaporub contains some ingredients that are very beneficial for the skin like camphor, eucalyptus oil, and menthol which softens the skin and improves its elasticity. This recipe will make stretch marks less visible. Of course, it won’t fix it overnight because stretch marks signify deep damage in the skin and you may have to do the wrap quite a few times. But it certainly is worth giving it a go.
So, you’ve decided to have a snack. You slip your hand into the treat bag and find nothing. Your bar of chocolate is no longer there. This situation can become real. Although cacao trees are not affected by high temperatures, they require abundant rainfall and high humidity.
But, according to this report, extreme weather is not expected to be accompanied by heavy rains. These conditions can negatively impact cocoa production and result in one million fewer tons of powder, truffles, or bars of chocolate per year.
Who doesn’t like to relax with a cup of tea after a long, busy day? It seems that we will have to look for other methods to chill out in the near future. Specialists confirm that the tea sector will be greatly impacted by climate change if no preventive measures are taken. For example, increased vulnerability to insects or lower quality leaves are just a few problems the industry is going to face.
We have already mentioned that honeybees are in danger. There are different underlying reasons, but global warming is partly to blame too.
This study discovered that rising levels of CO2 reduce the protein in pollen, the main food source among bees. In the worst case, this problem can lead to their dying-off since they will fail to get enough nutrition.
Rice crops are also under the threat of decline by 20-40%. But there is another crucial problem people can face. According to this article, rice can become less nutritious because of the rising concentration of carbon dioxide in the atmosphere. It means that people who rely on rice as their key food will have to look for ways to avoid health-threatening problems.
6. Orchard fruits
Apples, cherries, and peaches are symbols of the summer season. But we will probably have to replace them with some vegetables that are able to withstand the threat of global warming.
For example, the report, led by the University of Melbourne, shows that winters can become too mild for apple production. On the other hand, extreme heat and sunburn damage can be too severe for orchard trees during other months. As a result, growers can expect a shortage in the quality and amount of fruit.
5. Maple syrup
Climate change negatively impacts sugar maple trees whose sap is used to produce maple syrup. Specialists note that the trees will not have enough snow pack in winter, which will lead to root dieback and reduced shoot growth. Shifts in the tapping season have already been observed, it now starts earlier and has a shorter duration. It’s also estimated that a suitable habitat for these trees will significantly decline over the next 80 years.
If you can’t decide which one is more effective to start a new day with — a contrast shower or a cup of invigorating coffee — the climate change process will make this decision for you.
Leading global coffee companies like Starbucks and Lavazza recognize the severe risks caused by global warming. Around 50% of the global area suitable for coffee production is in danger of being cut by 2050. People will have to face problems like rising prices, a negative impact on flavor and aroma, and supply shortages.
It seems that this crop has already been negatively affected by climate change. This means that bread, sweet buns, and various baked foods can become a delicacy for our children or even us. According to this study, performed by Kansas State University, we are at risk of losing at least 1/4 of our global wheat production, as each degree that the temperature rises, cuts around 6% of it.
An average American eats about 3 pounds of peanut butter per year. It means that the total number of consumed peanuts will be enough to coat the floor of the Grand Canyon. But the problem is that peanut plants need special attention and are considered to be very fussy.
In fact, they require no less than 5 months of consistent warm weather and about 20–40 inches of rain. And that’s why they are also included on the list of products we must be ready to say, “Goodbye!” to.
Beer is the most preferred alcohol in the USA. Meanwhile, heat and droughts can lead to a 3-17% loss in barley and hop yields depending on the severity of the conditions. Decreases in supply and production can lead to a significant increase in price (for example, +193% in Ireland). So, beer drinkers should hope that some measures will be developed to support this sector.
1. The most expensive clothes are located at the entrance — this is how they capture your attention.
In Zara stores, clothing is arranged according to the price. At the entrance, there are the most expensive clothes. The designers hope that their customers will fall in love with these clothes right away. Ideally, you are not supposed to make it to the rows with the cheaper clothes. Zara is betting on the fact that you will make a decision impulsively: see — want — buy.
The farthest parts of the store are for the customers looking for cheaper clothes. There, you can find basic clothes and clothes that have been discounted. But while you are on your way to the inside of the store, you might already see a dress, a handbag, and some shoes from the new collection that you want.
2. Clothes, shoes, and handbags are placed adjacent to each other for a reason.
There are no departments in Zara stores, at least not in the sense we are used to. Clothes, handbags, shoes, and accessories are all located in the same area. You don’t have to think about which shoes go with which dress. The store designers have already decided this for you.
Of course, this capsule approach is very convenient. It saves you a lot of time and helps you find your way in the world of ever-changing trends. But this is also a cunning trick: a customer’s logical thinking shuts down because everything has already been decided for them. The only thing they have to do is pay.
3. Zara doesn’t have any commercials and it’s not because they want to save money.
Zara spends a ridiculously low, 0.3% of their profit, on advertising. The brand doesn’t go out and talk about how great, trendy, and comfortable it is on purpose. But this is not some kind of marketing mistake, it is a well-thought out strategy to make you spend more conquer the market.
Zara invests its money into catalogs... and window signage. Their tactic makes customers start to feel that there is something exclusive inside their stores. They think that the quality of their clothes is so good, that it doesn’t even need any promotion. Think of it this way, Balenciaga and Versace don’t have any TV commercials, but everyone knows that they are premium brands.
The same trick works for Zara: you come to their store to buy a thing that your colleague/friend/neighbor doesn’t have. They offer exclusive clothes for very little money. Of course, there is nothing exclusive about it, it’s just that Zara exploits our craving for something special and we don’t mind it.
4. The brand has a subconscious influence on you: it makes you feel as if you are part of the elite.
Zara will never open a store next to a Walmart, Auchan, or some other supermarket. The brand pays a lot of attention to the location of their stores. The stores are opened only in big shopping malls or on the main streets of big cities.
Look carefully: there is almost always some elite branded store next to a Zara store. Of course, they have stylish and beautiful clothes, but they are way too expensive. And Zara is different: by placing their stores next to elite boutiques, they say, “Our clothes are also stylish.” But the average price in Zara is much lower. In other words, Zara gives you the chance to feel as stylish as the people who spend a fortune on their clothes.
By the way, Kate Middleton helped the brand become a little more aristocratic. The Duchess is a fan of Zara: right after her wedding, Kate put on a simple blue Zara dress and of course, it became a hit immediately.
5. Zara releases several new collections per season on purpose.
Zara’s strategy is fast fashion with a short shelf-life. The brand has changed our attitude toward clothes. Now, there is nothing special about shopping: you buy clothes and then you just get rid of them, just like when you throw old food away.
While other brands are playing a guessing game with the trends of the upcoming seasons, Zara is releasing several new collections. Every couple of months, these trends change and the brand releases a series of new clothes again. If something trendy appeared on a runway, a city street, or a celebrities, be sure that, soon enough, you will see it in a Zara store.
However, this is also the biggest disadvantage: customers get addicted to fast fashion. Zara produces 450 million things per year and everyone can find something they like. They make us think that new clothes can make us happy and stylish. And if they don’t, you can always go back to the store and try something else.
Zara clothes do more traveling than some people do. And this is because the clothes that are not sold well in one store travel to the others. Skirts, pants, and T-shirts just travel around the world: some clothes from Europe might even end up in Russian stores.
But if a model was not very successful, it is redesigned. So, some parts of less successful outfits get a new life. Zara knows how to save its money and doesn’t just get rid of its unsold clothes.
7. The brand creates the illusion of scarcity to make you buy at least something.
Zara creates the scarcity effect. Basically, they want your brain to go, “If you miss the chance to buy this thing now, you will never see it again.” It means that you “think” a jacket that you saw in a store 10 days ago could disappear from the shelves and never appear there again.
Creating this feeling for their customers puts them in a hamster mindset: they stock up for the future and buy clothes in advance. And the brain gets the impulse to “Get this thing NOW!” Impulsive purchases are good for the seller, but bad for the customer. In the end, most of us end up regretting the money we spent.
8. Their sales work in a special way.
Before the start of the sale season (usually in July, August, December, January, and February), Zara tries to sell as many clothes as possible at their regular price. The stores are full of clothes from the old collection, and the newer models will be hard to find. The clothes from the new collection will have special tags on them, and the rest of the clothes are the “old” ones. But a few days later, they will be sold at a much lower price. Just wait for a little while and you won’t have to regret spending more money in vain.
Even the Zara store retail associates don’t recommend buying clothes from old collections right before sales.
9. Zara has special stores where there will never be any customers.
Zara has stores that will never be visited by regular customers. The test stores are hidden in the Spanish headquarters. If you’ve visited Zara in different countries, you’ve probably noticed that the interior design in them is pretty similar. A team of 30 architects thinks through every detail: the light bulb color and even the floor texture that is supposed to have a positive influence on customers.
By experimenting in the test stores, designers choose the optimal height of the hangers, the height of the mannequins, and the location of cash registers. All of this is done to help you feel more relaxed and prone to buy more.
A girl who worked for ZARA talked about how to get clothes at very cheap prices.
We have found some tips from the employees of the store who’ve shared some of their insights. Now, you will also know how to save money on buying clothes from Zara if you were not able to resist the charm of this brand.
1. Notre-Dame de Paris, Paris, France
The fire at Notre-Dame de Paris shocked the whole world and became almost a personal tragedy for every French citizen. A masterpiece of French gothic architecture suffered from a massive fire on April, 15, 2019. According to police investigators, the fire started at the center of the cathedral’s roof. The causes of the tragedy are still being investigated. One of the theories suggests that the fire may be connected with the construction work that was taking place at the cathedral at the moment of the disaster.
Over the 8 centuries of its history, Notre-Dame served as a religious, cultural, and educational center for France and the whole world and inspired the most prominent artists. It survived several wars, political and religious conflicts, and it’s terribly sad we couldn’t take care of it in the 21st century.
2. Legzira Beach, Sidi Ifni, Morocco
A pair of beautiful archways on Legzira Beach have been a landmark and one of the symbols of Morocco, until one of them collapsed in September of 2016. A pile of rubble on the coast was the only thing that was left of the natural wonder that attracted thousands of tourists to the beach. Some people blamed the local authorities for the arch collapse.
A few months before the tragedy people noticed cracks and small rocks falling from the arch, so it was predicted that it was going to fall sooner or later. Local residents believe that the authorities could have shored the arch to protect it.
3. Temple of Bel, Palmyra, Syria
The main temple of Palmyra was destroyed in 2015 during the war in Syria. It was one of the most important religious buildings from the 1st century AD and ancient world in general. What’s left of it now is a pair of columns standing amidst ruins.
The city of Palmyra, a UNESCO World Heritage Site, included monumental ruins of the ancient city, arts and architecture dating back to 1st and 2nd centuries, and the integration of Greco-Roman techniques with local traditions. It also had more than 1,000 columns, a Roman aqueduct, and a necropolis with more than 500 tombs. Unfortunately, many treasures of this ancient city suffered during the conflict in Syria.
4. Joshua Tree National Park, California, USA
Joshua Tree national park is a wonderful place that boasts of unique desert ecosystems with surreal geological features and a great variety of the most unusual plants. In January 2019 the park stayed open to the public during the 35-day government shutdown. The ranger supervision was considerably reduced during these days, and the park suffered from terrible vandalism.
People cut down the tress, started fires, damaged the trails, and left graffiti on these amazing spots. One of the park’s former superintendents said, that the park might take 200 to 300 years to recover from the damage it got over just a couple of weeks.
5. The Little Mermaid, Copenhagen, Denmark
The sculpture was made by Edvard Eriksen in 1909, and we have actually “lost” this monument many times during its comparatively short history. The gorgeous mermaid was decapitated twice, she lost her arm, and has been covered with paint and graffiti innumerable times.
People did these awful acts of vandalism because they were bored, drunk, or mentally ill, or just to make their political protests more impressive. Unfortunately, it’s unlikely that this monument will ever stop being a target for vandals, but we hope that we can find some ways to protect it from people’s cruelty.
6. Lake Mackenzie, Tasmania, Australia
In January and February of 2016 Tasmania suffered from severe bush fires which affected one of the most picturesque lakes of the region, Lake Mackenzie. The bushfires also destroyed unique plants, some of which, like the ancient pencil pines, have no chances to regenerate.
All in all, the fire scorched 20,000 hectares of Tasmanian wilderness. Even though now, years after the disaster, plants are starting to show signs of recovery, it will take a long time before we can see this place green and alive again.
7. Brimham Rocks, North Yorkshire, England
It’s not a secret that tourism ruins landmarks, but it still sounds unbelievable when people destroy 320 million years of history in just a few seconds. In June of 2018, kids toppled one of the balancing rocks in Brimham Rocks, and the stone broke into pieces.
These weirdly shaped balancing rocks have been formed by wind and ice over millions of years, but for some reason people found it appropriate to ruin this beauty and piece of history. Apart from physically ruining the natural treasure, they also carve their names on these stones that appeared even before the first dinosaurs walked the earth.
9. Face masks
Face masks are a classic example of a “feel good” beauty product that is absolutely unnecessary. In fact, if you feel the need to use a face mask weekly, there’s probably something wrong with your daily routine.
What to use instead: If your skin feels great after a yogurt or enzyme mask, it’s probably because of the acids that remove dead cells and make it easier for moisture to penetrate into your skin. In this case, try to change your face cream. If your oily skin feels much better after using a clay mask, try to include a salicylic acid product in your skin care routine.
8. Makeup remover
Today, there are tons of innovative cleansers that can both remove your makeup and clean your skin at the same time. That’s why makeup removers as a separate beauty product have become pretty obsolete and unnecessary.
What to use instead: micellar water, cleansers, makeup removing wipes, and coconut oil. Choose anything you’d like to make your skin care routine easier.
7. Eye cream
Eye cream is usually marked for the “sensitive area around your eyes”. But don’t you think that it sounds a bit off? In reality, most eye creams do very little other than moisturize your skin’s surface because they can’t go deep enough through it. So even if there are visible results after using your eye cream, it’s only for a short period of time.
What to use instead: The skin around your eyes is thin and vulnerable to UV radiation, so you should moisturize this area and wear sunscreen regularly.
6. Exfoliating scrub
When you exfoliate your skin, you may think that you’re taking care of it, but you’re actually harming it. Exfoliating scrubs remove the outer layer of your skin, stripping out a barrier that protects it from the environment. Of course, your skin feels oil-free, but this result is temporary. After scrubbing, your oil glands start producing even more oil which leads to an imbalance in your skin.
What to use instead: Rather than scrub in vain, follow a consistent skin care routine that really works for your skin type.
5. Stretch mark cream
A stretch mark is a type of scar that develops from the inside of your body. So, unfortunately, there’s nothing you can do cosmetically to remove it. As a rule, expensive over-the-counter products that promise to “lessen” the appearance of stretch marks just make them look better by moisturizing your skin.
What to use instead: Cocoa butter, petroleum jelly, or any cheap moisturizer will save you money and do the same work on your skin.
Toner isn’t actually useless as its main job is to even out the pH levels of your skin. However, if you wash and moisturize your face properly and don’t use too many harsh products, your skin should be okay without a toner at all.
If you use toner for a long time, it also tends to dehydrate and irritate your skin because it contains alcohol in one form or another which removes natural oil from your face.
What to use instead: If you don’t have very oily, acne prone skin, you can completely ditch your toner and use a cleanser appropriate for your skin type. After washing your face, just use a washcloth to remove dirt and leftover bits of makeup.
3. Waterproof mascara
Waterproof mascara can certainly last forever. And if you think it’s okay, you’re absolutely wrong. Waxes and silicones that make this type of mascara more resilient against sweat, tears, and water aren’t actually doing your lashes any favors — these ingredients can seriously dry them out which can lead to them falling out with time.
What to use instead: Plain old washable mascara can produce the same effect as your waterproof one. Besides that, when washing it out, you won’t irritate the sensitive skin around your eyes.
2. In-shower self-tanning lotion
At first glance, in-shower self-tanning lotion sounds like a total game-changer. However, in reality, it doesn’t actually work, is awkward to apply, and leaves an awful smell in your bathroom that can last for days.
What to use instead: A traditional, gradual self-tanning lotion or body mist will work best if you want to get a beautiful, even tan.
1. Day cream
Day creams were invented back when women carried parasols and didn’t go outside that much. So today it’s just a pricey throwback that doesn’t play any role in protecting your skin from getting dry or from UV radiation, especially if you spend a lot of time in the sunlight.
What to use instead: If you really want to protect your skin during the daytime, it’s better to apply a sunscreen that contains all the necessary moisturizers and antioxidants.
1. Fracture of the heelbone
A fracture of the calcaneus or cracks in it may be caused by injuries. And sometimes they go unnoticed and don’t show up for a long time.
Treatment depends on the type of fracture. For some fractures, non-surgical treatment may be used. For example, the immobilization of the foot in a cast boot so that the broken bone doesn`t move.
The RICE (Rest, Ice, Compression, Elevate) method also can help. It includes resting, putting an ice pack on the foot, wearing a compression stocking, and keeping the foot above the level of the heart.
2. Reactive arthritis
Reactive arthritis affects the joints and develops as a result of past infections, like gonorrhea, salmonellosis, ureaplasmosis, dysentery, and other diseases that affect the urinary system or gastrointestinal tract. Distinctive symptoms of reactive arthritis, in addition to heel pain, are that it gets worse at night, unpleasant sensations in the genital area, and inflammation of the joints and eyes. Not the greatest feelings in the world.
If the inflammation of the heel area is the result of diseases like chlamydia, gonorrhea, or other genital infections, they must be urgently cured. See your doctor as soon as possible.
Arthrosis causes deformity and destruction of the joints and it may affect your heels too.
The goal of arthrosis treatment is to relieve pain. It may include:
Bursitis is a disease that is characterized by inflammation of the articular sac.
Bursitis can get better on its own. The doctor may prescribe an antibiotic if the inflammation is caused by an infection, or an injection to relieve the pain. In a critical case, the doctor might prescribe surgery to remove the bursa.
Conservative measures for pain relief:
Due to gout, urates (the salts of uric acid) are deposited into the joints, and this can cause severe heel pain.
To reduce pain and swelling, apply ice to the affected area and lift your foot above heart level. Also take anti-inflammatory drugs.
Gout treatment is aimed at reducing the level of uric acid in the body:
6. Plantar fasciitis
Plantar fasciitis is an inflammation of the plantar fascia that connects the calcaneus to other parts of the foot, in particular, to the toes. The main symptom is heel pain.
There is no universal treatment for this disease. But there are several ways to alleviate the condition and prevent further development of the disease.
7. Heel spur
A heel spur is a calcium formation that is localized on the heel bone. This growth may appear due to injuries and concomitant diseases of the joints or bones. Heel spurs hurt, especially when walking and stepping on the foot.
8. Achilles tendon damage
If it hurts for you to step on your heel after a workout, you may have injured your Achilles tendon.
Achilles tendon injuries must heal on their own. You can speed up the process:
9. Cracked heels
Deep cracks formed in a thick layer of hardened skin can cause severe pain when walking and even bleed.
Bonus: How to prevent heel pain